When I noticed the packaging of one of my dog's favorite treats, I recognized the need for a redesign. My thought was to infuse elegance while preserving the natural, healthy essence. A mix of three carefully selected fonts and diverse textures was instrumental in conveying the desired theme. Additionally, I crafted a distinctive logo for the fictional brand "Naturally Happy Pets," featuring a fusion of a leaf and pawprint motif. This project exemplifies my dedication to typography and a penchant for innovative design.
Skills Used: Concepting, Layout, Hierarchy, Typography, Adobe Photoshop, Mockup
Front of Bag
Back of Bag
Physical Mockup printed at Sticker Mule
Digital Mockup
Final packaging front
Final packaging back
Original Packaging