I was tasked to design the poster for the 10th Annual NYC Hot Sauce Expo. I embraced a dynamic concept by utilizing liquid type for the headline. I crafted the headline by writing with hot sauce. I then took the photos into Adobe Photoshop and made them appear more 3D and vibrant. The background incorporated NYC elements, such as the skyline and newspaper texture, maintaining muted colors to enhance the prominence of the headline. To complement the liquid type, I employed a serif and sans-serif for secondary information. This project showcases my proficiency in conceptualization, typography, and layout.
Skills Used: Concepting, Adobe Photoshop, Typography, Layout, Hierarchy
Moodboard
Type I created from hot sauce, before post production
