For this freelance project, I collaborated with a local tabletop game store to craft a distinctive logo and branding identity. The owner's vision centered around the incorporation of a goat and mountain motif into the design. My creative solution involved utilizing a D20 die as the centerpiece, with a mountain goat gracefully perched on top. I ensured that the logo perfectly resonated with the fun-loving, dynamic, and welcoming ambiance of Misty Mountain Games.
In pursuit of this lively atmosphere, I carefully selected a color palette that included vibrant reds and blues. The typography I chose for the logo embodies a playful and artistic quality, mirroring the spirit of the games played at the store. Notably, I modified the "G" in the logo font to harmonize with the overall aesthetic. The motifs used in the marketing materials, such as the paint splatters, also work to give Misty Mountain Games a fun vibe. In contrast, the heading and body copy are simple and clean.
The success of this project ultimately led to a remarkable opportunity – securing a position as a graphic designer and social media manager with the Misty Mountain Games team.
Skills Used: Working with Client, Logo Development, Brand Development, Adobe Photoshop, Adobe Illustrator, Typography, Concepting
The logo is colorized in different combinations of the brand colors with 1, 2, or 3 colors depending on usage.
I cultivated the colors, fonts, and motifs to make Misty Mountain Games feel like a fun, dynamic, and inviting place to play!
Front of Business Card using the brand identity
Back of Business Card using the brand identity
Loyalty Card using brand identity